NH7 Weekender enters new era in its 15th Edition: A Perfect Synergy with The House of McDowell’s Soda

The happiest music festival, NH7 Weekender, is back with a monumental 15th edition, and it’s time to #WelcomeToYourHappy! NODWIN Gaming, a leader in new-age youth entertainment, gaming, and e-sports, has announced this landmark edition of the longest-running multi-genre music festival in India.

Tickets for the festival taking place on the 14th and 15th of December at the sprawling 13-acre Teerth Fields in Pune, will be available on Insider, the official ticketing partner for NH7 Weekender.

This year’s NH7 Weekender enters a new era with first-time co-presenting partner The House of McDowell’s Soda! This partnership reflects the perfect synergy between both brands that are focused on creating a fresh and immersive festival experience for the dynamic energy of the youth, reflecting the spirit of today’s generation.

The House of McDowell’s Soda has always been deeply associated with heartwarming tales of Yaari, serving as a catalyst for meaningful connections through its compelling ‘Yaaron Waali Baat’ storytelling. Together through this partnership, the festival aims to create an exciting blend of music and culture and unforgettable moments that resonate deeply with new-age audiences.

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By embracing cutting-edge trends, interactive experiences and a celebration of individuality, this festival aims to be one for the books!

With 15 years of memories, the festival embraces the theme “Welcome to Your Happy” to pay homage to the countless stories that NH7 Weekender has witnessed over the years. Whether it’s the big moments or the small ones, each audience has experienced the “Weekender State of Mind”. NH7 Weekender invites audiences to create more memories at their happy place! Backed by collaboration with Insider.in, whose vision is to offer a diverse range of live events to fans across the country, this edition will be one to watch out for.

Speaking about the partnership, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, said: “At the House of McDowell’s Soda, we are elated to partner with NH7 Weekender, a one-of-its-kind music festival in India. House of McDowell’s Soda has been at the heart of celebrating friendships with music and creating vibrant moments for yaars to catch-up, bond and vibe. Gen Zs are dynamic and in-the-know, and our relationship with this festival will help us deliver an upbeat and culturally cool experience that they will remember and look back on for times to come.”

New Era, New Experiences

Co-powered by sponsor Parimatch News, will also be joining the festival for the very first time. The festival is looking into the future with a dynamic and quirky 3D design language created by renowned artist, Rahul Yadav aka SAGE. He is a Mumbai-based streetwear designer and visual artist.

For the upcoming edition of NH7, he channeled his passion for music, anime, mythology, and fashion to create a set of surreal yet iconic characters. These characters embody the festival’s spirit, reflect the personalities of its attendees, and welcome them with open arms. The character set is supported by fresh colors and typography that add a new dimension to the NH7 identity, giving it more depth and tactility.

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Tickets for the festival will exclusively go live on 15th October 2024 on Insider.in.

Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming, “We at NODWIN Gaming, are thrilled to celebrate 15 incredible years of NH7 Weekender, the Happiest Music Festival! This journey wouldn’t be possible without the unmatched enthusiasm of our amazing Weekender Warriors, who support us every year. This edition marks a new era for the festival with The House of McDowell’s Soda- Together, we’re committed to exploring new avenues to create an unforgettable experience for the youth. From unparalleled music offerings to immersive gaming to unwind between sets, and much more, we’re bringing the best in youth entertainment to the 15th edition of the festival. We can’t wait to Welcome you to your Happy!”