SWIGGY INSTAMART

SYNOPSIS

Swiggy Instamart is an online grocery delivery service launched by Swiggy, a food delivery and logistics company based in India. In 2021, Swiggy Instamart launched a marketing campaign featuring Naman Mathur, a popular Indian YouTuber and gamer, also known as Mortal. As part of the campaign, Mortal appeared in a series of advertisements promoting Swiggy Instamart's grocery delivery services. The advertisements showcased Mortal's daily routine, with him highlighting the convenience and ease of using Swiggy Instamart to order groceries. The campaign was well-received by Mortal's fans and the Indian gaming community, who appreciated seeing their favorite YouTuber in a new setting. The campaign also helped to raise the profile of Swiggy Instamart among the Indian audience and showcase its features and benefits.