simsim

SYNOPSIS

Live streaming gained a newfound growth during the pandemic, as buyers were looking for a fast, convenient, and entertaining way to shop. Enter live commerce, a revolutionary shopping experience that combines entertainment with a pathway for instant purchases. simsim planned to do a live shopping pilot with 7 YouTube creators across various genres. The live shopping feature was plugged into the live stream and viewers were able to purchase the product while the creator was showcasing the products. This pilot helped create awareness about this innovative method of shopping, helped increase user engagement and brand retention with many consumers shopping from the website.