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OPPO x Ujjwal

TITLE

OPPO x Ujjwal

REGION

India

CATEGORY

Marketing Campaign

Year of Inception

2022

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SYNOPSIS

OPPO, a popular smartphone brand, has launched a new phone called OPPO Reno8. The target audience for the phone and its promotion is primarily tech-savvy Indian consumers who are interested in gaming. To promote the launch, they collaborated with Ujjwal, a popular Indian Gaming YouTuber. The objective of the collaboration with Ujjwal was to create awareness and generate interest around the OPPO Reno8 phone. By leveraging Ujjwal's influence and credibility as a tech influencer, OPPO positioned the phone as an ideal choice for gamers.