Mayhem, a gaming company, launched a new Battle Royale game set in India. The target audience for the game and its launch event were primarily Indian gamers, especially those who enjoy Battle Royale games. To promote the launch, they collaborated with three popular Indian gaming influencers - Tanmay Bhat, Mortal, and Scout. These influencers were invited to a drone show held at the Mahalaxmi racecourse, which announced the launch of the game. The drone show was an innovative way to announce the launch of the game and create a memorable experience for attendees.
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