New State Launch

SYNOPSIS

For the launch of Krafton’s PUBG: New State, three short films were created, giving the online battle royale video game its own dedicated short-film series titled ‘PUBG: New State Chronicles.’ With stories written around its gameplay and actors pitted in situations reflecting this gaming world, the three films—independent of each other—provided an immersive experience that demonstrates new features of the game in addition to the fundamental tips and tricks required to play it. While the content for the campaign has driven 1 million plus UTR clicks towards pre-registration and downloads, the game saw a total of 10 million+ pre-registrations and a total of 10 million+ downloads in India.