All That Matters

SYNOPSIS

All That Matters is a flagship conference organized by BRANDED, which serves as Asia’s meeting point for leaders in the music, sports, gaming, and online entertainment industries. The event brings together influential personalities from global entertainment, including brands, venues, promoters, rights holders, media, and tech companies. All That Matters combines a conference during the day with a music festival at night. The conference covers topics related to Live, Sports, Gaming, Music, Marketing, and Tech. By night, Music Matters Live hosts a free live-music festival, providing a platform for emerging artists to break into the Asian market and perform for new fans. The conference features world-class speakers, including superstars like Chuck D (Public Enemy), Mike Shinoda (Linkin Park), and even Cookie Monster (yes, from Sesame Street!). Sessions cover a wide range of subjects, from industry trends to health and safety measures.