Branded Hosts Gaming Matters in Dubai

The inaugural ‘Gaming Matters,’ a conference and networking event in which businesses explored the transformative power of gaming, took place in Dubai’s iconic Museum of the Future on April 29–30.

Hosted by Branded alongside the Dubai Esports and Games Festival, which is organized by Dubai Festivals & Retail Establishment (DFRE), and the Museum of the Future, the B2B event presented for the first time the chance for leaders to join dynamic sessions on the trends and tech innovations that are shaping the industry and the opportunities they present to a multitude of sectors.

With more than 50% of overseas guests, the event truly showcased the global appeal of gaming and esports.

The event covered important topics in the gaming industry in a packed schedule of dynamic and interactive sessions, talks, and workshops, including, the gaming business in the Middle East and North Africa region, esports coverage in media, and the latest technologies in the gaming industry.

The event is the latest initiative following the Dubai Future Foundation announcement of the Dubai Program for Gaming 2033, which sets out a strategy to position Dubai among the top 10 cities in the global gaming industry and generate 30,000 new jobs in the gaming sector.